ALLNUTRITION - Dietary Supplements, Sports Nutrition and Functional Foods from SFD

ALLNUTRITION is a brand of dietary supplements, sports nutrition products, functional foods and healthy snacks owned by the Polish company SFD S.A. Established in 2015, the brand has been developing its portfolio for active individuals, athletes and consumers who want to support their everyday diet, training, recovery and healthy lifestyle.

ALLNUTRITION combines a broad product portfolio, great taste, functionality and SFD’s experience in the sports nutrition industry. The brand creates products for people with different goals related to training, body composition, health and everyday nutrition.

A Brand Built on SFD’s Experience

The history of ALLNUTRITION began in 2015, but its foundations go back much further. The brand was created by SFD S.A., a company that has been active in fitness, supplementation, sports nutrition and e-commerce since 1999.

SFD’s beginnings were connected with the community built around the websites kulturystyka.pl and sfd.pl. Over the years, these platforms became places for knowledge exchange among training enthusiasts, athletes, physically active individuals and consumers looking for information about supplementation, nutrition and a healthy lifestyle.

In 2002, SFD began selling dietary supplements. The following years brought further growth in the sports nutrition industry, the launch of the first SFD Nutrition protein product and the transformation of the company into SFD Spółka Akcyjna. This experience became the foundation for the ALLNUTRITION brand.

ALLNUTRITION in Numbers

Today, ALLNUTRITION is the brand with the broadest product portfolio within the SFD Group. The brand continues to expand its presence in Poland and international markets while consistently developing its range to meet the changing needs of consumers.

ALLNUTRITION by the numbers:
• over 14 million products sold,
• on the market since 2015,
• over 600 products in the current range,
• an average rating of 4.8/5 based on more than 70,000 customer reviews,
• available in thousands of retail locations,
• growing availability in international markets.

A Broad Portfolio for Different Needs

ALLNUTRITION creates products for people who want to train more effectively, support recovery, supplement their diet, take care of their health and choose functional snacks for everyday use.

The brand’s portfolio includes:
• protein supplements,
• creatine,
• amino acids,
• isotonic drinks and hydration-support products,
• vitamins and minerals,
• omega-3 fatty acids,
• collagen,
• vegan products,
• diet foods,
• protein bars,
• functional snacks,
• healthy sweets,
• beauty & wellness products.

This broad offering allows the brand to operate across multiple areas simultaneously: sports nutrition, daily supplementation, healthy food, wellness, active lifestyle and better-for-you snacks.

How We Develop Our Products

ALLNUTRITION’s product development is based on team experience, market analysis, testing and consumer feedback. The brand follows trends in supplementation, nutrition, active lifestyles and the better-for-you category, translating them into specific products and new product categories.

In practice, this means:
• analysing consumer needs,
• monitoring market trends,
• testing flavour variants and product formats,
• developing formulas with functionality and ease of use in mind,
• collecting user feedback,
• regularly launching new products.

As a result, ALLNUTRITION develops products that respond to training, body composition, nutrition, health and everyday lifestyle needs.

Taste as One of the Brand’s Core Pillars

One of the key distinguishing features of ALLNUTRITION is taste. The brand believes that a product can be both functional and enjoyable to use every day. This is especially important in categories such as protein supplements, protein bars, healthy sweets, functional snacks and diet foods.

That is why ALLNUTRITION places strong emphasis on taste testing, texture, product format and consumer feedback. The goal is to create products consumers want to return to — not only because of their function, but also because of the experience they provide.

A Modern Brand for Active Consumers

ALLNUTRITION also stands for consistent and clear product communication. Packaging is designed with clarity, aesthetics and everyday convenience in mind.

The brand connects the worlds of training, healthy living, functional foods and the enjoyment of eating while maintaining a practical, clear and modern approach to communication.

What Makes ALLNUTRITION Stand Out?

The brand’s key distinguishing features include:
• a broad portfolio of dietary supplements, sports nutrition products, functional foods and healthy snacks,
• SFD’s experience in fitness, supplementation and e-commerce since 1999,
• products developed with user feedback and market needs in mind,
• a strong focus on taste and everyday convenience,
• regular product launches and a fast response to trends,
• presence across multiple categories: sports nutrition, wellness, daily supplementation, healthy food and active lifestyle,
• a consistent, modern visual identity,
• scale confirmed by sales, customer reviews and a broad product portfolio.

ALLNUTRITION Today

ALLNUTRITION is a brand for people who want to train, recover, get in shape, supplement their diet, take care of their health and make better choices every day.

It combines SFD’s experience, a broad portfolio, functionality and taste. As a result, it supports consumers’ everyday choices — from training and recovery to nutrition, wellness and a healthy lifestyle.